Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
of Private label Apparel) business model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 200
of the most evident facts showing that they are not targeting ordinary luxury goods customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much to spend fortune on their products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t
Ⅰ. Introduction- Zara
Understand how Zara’s parent company Inditex leveraged a technology-enabled strategy to become the world’s largest fashion retailer.
The blend of technology-enabled strategy that Zara has unleashed seems to break all of the rules in the fashion industry. The firms shuns advertising and rarely runs sales. These counterintuitive moves are part of a recipe for success t
of very experienced counselors to china. These technical experts thoroughly manage quality of products. And they initiate Chinese workers so there wouldn’t be any falling-off in quality.
III. SPA system
SPA(Speciality store retailer of private apparel) : SPA means to provide products to customers by reasonable price through innovative system from design and plan to sale, distribution and
Division Development period Development expense Sales effective
Technical development 2-3 years 400 million won 5 doubling
Design 6-9 months 20 million won 22 doubling
The increase sales ffect ofdesign investment
This company beat GAP of USA up
It has 4600 stores Their profit is $14.1 billion
Ortega is the top ten among the riches
The only way to be luxury brand
Suppor
Design process is needed for collaboration about related fields in the company.
In company, there are many division related design process. They shared their opinion and information for design. Finally design center of Boeing make airplane design.
Boeing can make not only an airplane but, also parts of airplane, First. designer draw a sketch of a part. Second. They made a survey of part. Th
2) Fashion and Leather goods segment
- Designer’s salary
Fashion and leather goods business segment has distinct kinds of fashion brands, such as Louis Vuitton, Fendi, Donna Karan, Marc Jacobs and so on. These brands are always required to present new models every year to fulfill customers’ rapidly changing needs. By hiring innovative and creative designers, LVMH creates apparels and acc
of wholly owned subsidiaries it provides product accurately and rapidly at reasonable price. Lately speed of catching up newest style is emphasized so that people use term- ‘Fast fashion’ to describe SPA’s business.
Fast fashion is a contemporary term used by fashion retailers to acknowledge that designs move from catwalk to store in the fastest time to capture current trends in the mark